EnglishPerformance Marketing Specialist — Paid Search & Social
full-time
We’re looking for a results-oriented Performance Marketing Specialist to take the lead on paid search, paid social, and video campaigns that drive qualified pipeline and measurable revenue growth. You’ll own end-to-end performance across Google Ads, Microsoft Ads, LinkedIn, Meta, and YouTube — turning insights into action through data, experimentation, and strategic budget allocation.
Groningen
What you'll Do.
- Own performance strategy and execution across search, paid social, display, and video channels (Google Ads, Microsoft Ads, LinkedIn, Meta, YouTube).
- Manage and optimize budgets strategically, ensuring investment efficiency and alignment with ROI and pipeline goals.
- Plan full-funnel paid tactics — from MQL generation campaigns to remarketing and retargeting sequences.
- Set up rigorous testing frameworks (A/B experiments, creative testing, bid strategy validation) to accelerate learnings and performance.
- Partner with internal designers and copywriters to brief, develop, and refine paid social creative — ensuring concepts, messaging, and formats are tailored to perform on LinkedIn and Meta.
- Partner with content, analytics, and campaign teams to align messaging, offers, and intent targeting.
- Implement robust measurement frameworks using GA4, Looker Studio, and CRM data to improve attribution accuracy.
- Report on performance marketing KPIs — including ROAS, CPL and pipeline contribution — with actionable recommendations.
- Use AI tools, like Claude or GPT, to automate campaign creation, optimize bidding, run structured testing, and generate actionable performance insights.
- Stay on top of SEM, paid social, and performance marketing trends, tools, and AI-driven optimization techniques.
What You Bring.
- 3+ years of experience in performance marketing in a B2B enterprise SaaS environment.
- Proven record of managing budgets with a focus on ROI and efficiency.
- Hands-on experience running and optimizing Google Search, Display and YouTube campaigns; Microsoft Ads campaigns experience a plus.
- Experience managing paid social campaigns — primarily LinkedIn, with some Meta — is essential.
- Sound understanding of the lead-to-pipeline process and marketing attribution models (multi-touch, data-driven).
- Analytical thinker comfortable with reporting in tools such as Google Analytics, Looker Studio, PowerBI and Salesforce.
- Comfortable collaborating closely with creative teams to turn briefs into high-performing social ad creative.
- Ability to translate campaign insights into strategic growth opportunities.
- Excellent communication skills and collaborative mindset across teams and time zones.
- Fluent in English; data-savvy, curious, and proactive.
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Doxis Recruiting
Doxis is one big family with flexibility and great benefits as well as a modern office with first-class equipment.
Interested in finding out more?
Write to us or give us a call:
job@doxis.com
Tel.: +49 228 90896-0
How can we help you?
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We appreciate your interest and will get back to you shortly.