Demand Generation Copywriter

Write compelling short-form content for:

• Email nurture and outbound campaigns
• Webinar and event invitations
• Landing pages and gated asset promotions
• Paid social and digital ads
• Blog promotion and distribution copy
  
  
• Develop sharp, benefit-led messaging and commercial CTAs that drive measurable conversion.
• Translate complex B2B and enterprise technology topics into simple, engaging language.
• Partner closely with Demand Generation, Product Marketing, and Sales to align messaging with campaign goals and pipeline impact.
• Continuously test and optimize messaging based on performance data.
• Maintain consistent brand voice while tailoring messaging to audience segments and buying stages.

What “Great” Looks Like.

• You simplify the complex without dumbing it down.
• You lead with value, not features.
• You write headlines that earn the click.
• You understand urgency, friction reduction, and psychological triggers.
• You think in terms of conversion rates, not word counts.

• Native English writing – we're a wonderfully international team, and to support that this role requires the depth and confidence that comes from native experience – if you’re a US citizen (see below), even better!
• 2+ years of B2B demand generation or performance marketing writing experience.
• Strong portfolio of short-form, conversion-focused work (emails, landing pages, paid ads, event promotions).
• Demonstrated ability to write commercially strong calls to action.
• Deep familiarity with US market tone, cultural nuance, and business communication norms.
• Embracing of all the modern tools – AI-based and beyond
• Comfortable working in a fast-paced, metrics-driven marketing team.
• Experience in enterprise software, SaaS, ECM, or automation.
• Understanding of B2B buyer journeys and sales alignment.