Head of Demand Generation

Build & Scale Pipeline

• Own demand generation end-to-end, from strategy through to execution
• Turn campaigns into measurable pipeline and revenue
• Identify what’s working (and what isn’t) and move quickly to improve
  
  

Run High-Impact Campaigns

• Drive ABM and multi-channel campaigns across key accounts
• Use creativity and street-smarts to combine signals, intent, timing and great execution to engage the right buyers
• Continuously test, iterate, and optimise for performance
  
  

Align Revenue Teams

• Work closely with Sales, BDRs, and Product Marketing
• Contribute to pipeline targets, forecasting, and GTM priorities
• Remove friction across the funnel to accelerate results
  
  

Own Data & Systems

• Build dashboards and measurement frameworks that matter
• Use data to drive decisions and prioritisation
• Partner with RevOps to scale what works
  
  

Lead by Doing

• Set the pace through hands-on execution
• Coach and develop a high-performing team
• Create clarity, focus, and momentum across the function

• 6–10 years in B2B SaaS demand generation
• Proven track record of driving pipeline and revenue
• Strong hands-on experience with ABM and multi-channel campaigns
• Comfortable with modern tools (CRM, automation, AI, analytics)
• Data-driven mindset with a test-and-learn approach
• Strong collaboration skills across Sales, Marketing, and RevOps
• Ambition—you’re ready for a bigger role with real ownership
  
  

Why This Role

• Real ownership – You own pipeline, not just campaigns
• Build something meaningful – Scale a demand engine with strong foundations
• High visibility – Your work directly impacts revenue and growth
• Hands-on impact – You’ll execute, not just manage
• Career acceleration – Big scope, high expectations, real growth
  
  

Success Looks Like

• Consistently exceeding pipeline and revenue targets
• Campaigns that convert into meaningful business impact
• Clear, scalable systems that improve performance
• Strong engagement and progression across target accounts
• A focused, high-performing demand generation team