GTM Automation Analyst

• Build and improve workflows, AI email agents, and campaign automations in marketing platforms like 6sense and others.
• Identify and design clever triggers and sequences across Salesforce Account Engagement, Salesloft, and data enrichment tools like Clay & Cognism.
• Improve how incoming interest is automatically matched to the right company, routed to the right person, and followed up quickly and intelligently.
• Run structured experiments to improve how marketing engagement turns into real sales conversations and new opportunities.
• Continuously refine workflows based on performance data.
  
  

Drive Experimentation & Continuous Optimisation

• Test emerging AI tools and automation ideas within our marketing and sales technology ecosystem.
• Improve how AI-generated messages and workflows behave - adjusting inputs and logic to increase quality and performance.
• Launch pilot marketing automation initiatives from concept > test > production.
• Identify opportunities to remove manual effort and increase system efficiency.

Support Scalable GTM Infrastructure

• Document workflows to ensure scalability and clarity.
• Monitor data quality and flag improvement opportunities.
• Help enable marketing & sales teams as new AI capabilities roll out.

• Strong curiosity about AI, automation, and how systems connect.
• Logical, structured problem-solving skills.
• Evidence of tinkering - side projects, no-code workflows, AI experiments, scripts, or similar.
• Comfort working independently on build-focused tasks.
• Clear communication and willingness to collaborate across teams.
• A degree or academic background in areas such as computer science, engineering, data, analytics, business or marketing technology is helpful but not required.

Nice to have: Familiarity with Salesforce, CRM systems, or marketing automation tools and exposure to B2B SaaS or sales environments.